Taazaa Web Refresh
Refresh of a product development company's marketing site.
Design Lead / 2023
The Goal
Refresh Taazaa's brand and redesign its marketing site that is more authentic to their purpose and personality.
The Process
01
Align
I worked with Taazaa's key internal stakeholders to carry out a number of brand alignment exercises. Together we defined Taazaa's core values and brand archetype.
02
Iterate
Using Taazaa's new brand definition, I worked through various iterations of a website refresh. I leveraged external inspiration and gathered stakeholder feedback along the way.
03
Revise & Implement
I collaborated with the content team to refine the website copy, and I partnered with the development team to ensure proper implementation.
