The Goal
Create a brand identity that evokes CookinGenie's core values of creativity and connectivity.
The Process
01
Align
Together with the brand strategist and key stakeholder, we aligned on the core tenants of the CookinGenie brand: brand personality, brand values, brand attributes, and brand personas.
02
Iterate
I produced multiple logo identity concepts – each concept placed emphasis on a different brand attribute.
3
Revise
After presenting the concepts and gathering feedback, I completed several rounds of iteration before reaching the final new identity. I then created the base brand guide and informed UI styling.
